Dominican Rum brand Brugal is to be launched in the United Kingdom on trade this month. Distributed by Maxxium, the rum produced in the Brugal produced in the Dominican Republic is currently the fourth largest rum in Europe, with over one million cases being sold last year in Spain.
Two varieties will launch in the UK: Brugal Anejo Golden Rum and more premium product Brugal Extra Viejo Golden Rum. Maxxium is supporting the launch with a program of bar staff education, trade incentives and advertising.
The launch comes at a time of increased publicity around rum, with Rum Fest, Europe’s only festival dedicated to the spirit, taking place in London on October 25 and 26.
Brugal brand manager Karen Dobie said: “The launch of Brugal into the UK is very exciting. It will be a fantastic addition to the Maxxium brand portfolio and that of our trade customers. We feel the brand authenticity and heritage will really resonate with consumers and provide them with an authentic taste of the Caribbean.”
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